Audi Car Market in India

With the growth of the Indian car market, the success of Audi India, the maker of fine cars has also been growing. Audi has received an overwhelming response from the Indian consumer ever since its inception. Till date, Audi India has been commended with five awards for its chic, luxurious and efficient cars.

The sales figures for Audi in India have also been climbing higher and higher by the day. Two years ago itself, when recession had severely hit the car market, Audi had seen a three-fold rise. The car maker had sold off 1,050 units in 2008 much higher compared to 349 units that were sold in 2007. The Indian sales volumes increased by 201 per cent. In spite of the unfavorable market situation, Audi India has recorded great sales figures up by up to 230 per cent.

In April, 2010, Audi India reported a 69 per cent jump in its sales at 189 units as against the 112 units sold during the same period a year ago. This year, the car maker looks at continuing to focus on improving its customer service by bringing in new cars to India and also by offer superior standards of service. However, the April figures sales already speak of the confidence that Indian car buyers have in the luxury brand.

What makes Audi among the top in the Indian car industry? An athletic character, high-tech engineering, and modern designs are carried in all Audi cars sold in India. The Audi A3, A4, A6, and A8 have their own marketplace within India. With the impressive dealer network in India, Audi has been successfully leaving its footprints in every nook and corner of India since 2004. The tempting good looks, gratifying complexity, and revolutionary technology in Audi cars attracts the rich and famous Indian buyers to its showrooms.

The Audi model range in India comprises the Audi A4, A6, A8, Q5, Q7, TT, and the R8. Audi has in it the DNA of a winner and the booking of its cars even before their official launch in India stands as enough proof for the same. Audi is always one step higher when it comes to alluring the Indian car buyers. Its leading-edge technology and efficient cars add greater number to the already high sales figures.

Believing in the core brand value ‘Vorsprung durch Technik’, Audi looks at growing as the unbeaten premium brand in India in the coming years. It is believed that Audi India will be investing as much as Rs 192 Crore for production of cars in India over the next 3 years. It has already begun assembly of its cars within the country starting with the A6 being assembled at Aurangabad in Maharashtra, India.

Audi cars have lived up to the expectations of the Indian market and have also been accepted enthusiastically by consumers, thus fuelling it to drive speedily towards the sphere of success. plane trader

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