Most of the times when you are reading a MLM review it claims to be an unbiased or 3rd party review. Well today I am giving you a raw and uncut review of the Javita coffee company, and lay out all of the details you need to consider when evaluating a new opportunity. This information is what you need to know as a business owner to be successful in Javita or any other network marketing company.
Who Is Javita?
Javita is a home-based business that markets and distributes 100% natural line of gourmet coffee products infused with a proprietary blend of herbs and other natural ingredients for enhanced energy, mental clarity, and vitality. Javita is a new company, founded by owner and president Stan Cherelstein, but is built on an infrastructure that has generated 250 million dollars in sales in the last 7 years. Javita is the sister company health and wellness company Waiora which has allowed us to come out of the gates like we’ve been around for years.
The Javita headquarters are in Boca Raton, Florida with a global distribution warehouse located in Salt Lake City, Utah. Javita launched in to 22 countries worldwide and is rapidly expanding into new markets. Less than 4 months old, Javita is now operating in over 30 countries including Canada, Mexico, the United Kingdom, Japan, along with a number of other European and Asian countries.
The Javita mission is simple – create high quality healthy gourmet coffee blends that improve peoples lives one cup at a time. Javita’s goal is to capture 1% of the 100 billion dollar coffee industry, which will solidify them as a billion dollar company. Javita’s business model is similar to that of many other MLM companies. By building a downline of distributors you leverage the time and efforts of others to increase your residual income and qualify for additional bonuses outlined in the Javita compensation plan. Our vision for 2010 is to create 100,000 Debt Free Households, 10,000 Home Free Households, 1,000 Six-Figure Income Earners and 10 Millionaires.
Pretty lofty goals right? Well how are we going to do this? It starts by knowing where the coffee industry is going. I am not going to give you a detailed history on coffee (you can check that out here in Entrepreneur’s A History of Coffee by Jennifer Wang) but here are a few key highlights and how Javita is capitalizing on the coffee industry’s 3rd wave.
1972 – Filterfresh invents the first single-cup coffee brewing machine. Last year, Senseo a popular single-serve coffee system generated sales totalling $536 million.
2010 – Starbucks increased its net revenues from 9.5 percent to $10.7 billion in 2010.
2011 – Gourmet specialty coffee is at the forefront of the coffee industry’s third wave. The Coffee Statistics Report shows a 20 percent annual increase in sales of specialty coffee (nearly 8 percent of the $18 billion U.S. coffee market).
The Javita Products – What makes Javita coffee unique?
So you can see that Javita is at the forefront of the future of coffee. The Javita product is coffee, but not just any coffee. Not only are they providing gourmet coffee with a healthy twist they are delivering it in single serving stix that make it convenient, easy to make, and easy to share. Simply add to a cup of hot water and in an instant have a gourmet cup of java.
So what makes Javita so unique? The first product to market is called Energy + Mind, a superior blend made from a 100% natural combination of Costa Rican and Columbian Arabica and Robusta beans. This rich and bold blend is infused with anti-oxidant rich botanicals for a synergistic health boost.
These herbs which are stables in Ayurvedic medicine are Bacopa Monnieri, Green Tea and Gotu Kola.
Bacopoa Monnieri is a revered Ayurvedic herb that has been used for hundreds of years in India and is thought to enhance mental function, serve as a nerve tonic and boost mood. Green Tea is a powerful antioxidant used as a stimulant and to improve mental performance. Green Tea is also known to increase energy, relieve hypertension and is associated with reduced heart disease. Gotu Kola also known as Centella Asiatica is a long-respected botanical known to enhance mental activity and rejuvenate the nervous system.
Javita ‘s proprietary coffee blend contains numerous compounds that fight free radicals and slow oxidative stress. These compounds include methylpyridinium, chlorogenic acid and other flavanoids.
The company’s long-term strategy is to introduce a weight loss coffee, a bone and joint coffee, a calming (decaf) coffee, teas and a high ORAC value hot cocoa.
Javita Compensation Plan
You know about the company, the products, but how do you benefit from sharing Javita with others? Let’s break down how you get paid. There are 3 ways to become a Javita distributor. There is a $999 Business Elite Pack, a $599 Business Pack and a $99 Starter Pack enrollment option. The difference between the 3 are simple: the amount of product you receive in your first order distributor kit and your eligibility for certain bonuses. glass iced coffee cup